Showcasing The Urban Heartbeat Using Geo-Based Tech

For all you who said "I'm not sure I want everyone to know where I am", but now "check-in" religiously and for those of us on a race to collect badges and titles, SpotRank in Action is doing some interesting things in with geo-location technology that you might want to check out. Yeah, I know, "you'd NEVER want anyone to have THIS much information on you" right. After that wears off... I'll "see" you online1

Amplify’d from www.npr.org

You are here.

And so are a million other people, except, now, there's a way to get real-time information about them.

Using anonymous location-based data compiled from tens of millions of devices, companies like SpotRank create data maps, opening an entirely new window into where those humans are.

Marshall Kirkpatrick in his related article on Read, Write, Web sums the service up like this:

Imagine being able to look blocks or miles away from where you are and see how many people are hanging out at an intersection — in real time. Add a layer of precisely located Twitter messages, Foursquare check-ins, Flickr photos and other social data and what have you got?

See more at www.npr.org

To Win Over Users, Gadgets Have to Be Touchable and it's Only Natural

New science shows that technology that mimics what we do naturally and plays to our senses, like that of touching, will win us over in the user experience. Some are predicting that" the next generation of screens might not even need a touch. Instead, they will understand the gestures of people standing in front of them and pick up on eye movement and speech". Are the users setting the trends for technology or the other way around?

Amplify’d from www.nytimes.com

Whoever said technology was dehumanizing was wrong. On screens everywhere — cellphones, e-readers, A.T.M.’s — as Diana Ross sang, we just want to reach out and touch.

Sony

The Sony Reader Touch Edition, to be introduced Wednesday. Researchers say people take naturally to touch screens.

Scientists and academics who study how we interact with technology say people often try to import those behaviors into their lives, as anyone who has ever wished they could lower the volume on a loud conversation or Google their brain for an answer knows well. But they say touching screens has seeped into people’s day-to-day existence more quickly and completely than other technological behaviors because it is so natural, intimate and intuitive.

And so device makers in a post-iPhone world are focused on fingertips, with touch at the core of the newest wave of computer design, known as natural user interface. Unlike past interfaces centered on the keyboard and mouse, natural user interface uses ingrained human movements that do not have to be learned.

“It’s part of the general trajectory we’re on in the computing industry — this whole notion of making computers more open to natural human gestures and intentions,” said Eric Horvitz, distinguished scientist at Microsoft Research.

The latest is a new line of Sony e-readers that the company will introduce Wednesday. For the first time, all have touch screens; Sony decided on the technology after watching person after person in focus groups automatically swipe the screen of its older, nontouch e-readers.

Research in Motion now makes touch-screen BlackBerrys, Amazon.com is expected to make a Kindle with a nonglare touch screen, and Garmin has introduced touch-screen GPS devices for biking, hiking and driving. New Canon and Panasonic digital cameras have touch screens and Diebold, which makes A.T.M.’s, says that more than half the machines that banks order today have touch screens.

Brides-to-be can scroll through bridesmaid dresses on a Hewlett-Packard touch-screen computer at Priscilla of Boston bridal boutiques, and a liquor store in Houston uses the H.P. screen as a virtual bartender, giving customers instructions for mixing drinks. The screens also show up on exercise machines, in hospitals, at airport check-in terminals and on Virgin America airplanes.

“Everyone who touches or takes a reader in their hand, they touch the screen,” said Steve Haber, president of Sony’s digital reading division. “It’s what we do.”

Read more at www.nytimes.com

The Privacy Issue Is Still Going Strong

Some say the way privacy is encoded into software doesn't match the way we handle it in real life. If this is truw, what's being done about it? Who will be our champion to protect our privacy?

Amplify’d from www.technologyreview.com

Each time Facebook's privacy settings change or a technology makes personal information available to new audiences, people scream foul. Each time, their cries seem to fall on deaf ears.

Credit: Nick Reddyhoff

The reason for this disconnect is that in a computational world, privacy is often implemented through access control. Yet privacy is not simply about controlling access. It's about understanding a social context, having a sense of how our information is passed around by others, and sharing accordingly. As social media mature, we must rethink how we encode privacy into our systems.

Privacy is not in opposition to speaking in public. We speak privately in public all the time. Sitting in a restaurant, we have intimate conversations knowing that the waitress may overhear. We count on what Erving Goffman called "civil inattention": people will politely ignore us, and even if they listen they won't join in, because doing so violates social norms. Of course, if a close friend sits at the neighboring table, everything changes. Whether an environment is public or not is beside the point. It's the situation that matters.

Whenever we speak in face-to-face settings, we modify our communication on the basis of cues like who's present and how far our voices carry. We negotiate privacy explicitly--"Please don't tell anyone"--or through tacit understanding. Sometimes, this fails. A friend might gossip behind our back or fail to understand what we thought was implied. Such incidents make us question our interpretation of the situation or the trustworthiness of the friend.

All this also applies online, but with additional complications. Digital walls do almost have ears; they listen, record, and share our messages. Before we can communicate appropriately in a social environment like Facebook or Twitter, we must develop a sense for how and what people share.

When the privacy options available to us change, we are more likely to question the system than to alter our own behavior. But such changes strain our relationships and undermine our ability to navigate broad social norms. People who can be whoever they want, wherever they want, are a privileged minority.

As social media become more embedded in everyday society, the mismatch between the rule-based privacy that software offers and the subtler, intuitive ways that humans understand the concept will increasingly cause cultural collisions and social slips. But people will not abandon social media, nor will privacy disappear. They will simply work harder to carve out a space for privacy as they understand it and to maintain control, whether by using pseudonyms or speaking in code.

Read more at www.technologyreview.com

Google Agonizes on Privacy as Ad World Vaults Ahead

From "net neutrality" to a Google "vision statement" that questions the ethics of the mega company. Next step... you know what I'm about to say right... world domination!

Amplify’d from www.wallstreetjournal.com

A confidential, seven-page Google Inc. "vision statement" shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels—the vast trove of data it possesses about people's activities?

Jessica Vascellaro talks to Simon Constable about the big privacy issue facing Google -- how far should it go in profiting from its crown jewels-the vast trove of data it possesses about people's activities? Plus, is Mark Hurd a good fit for Nokia.

Should it tap more of what it knows about Gmail users? Should it build a vast "trading platform" for buying and selling Web data? Should it let people pay to not see any ads at all?

These and other ideas big and small—the third one was listed under "wacky"—are discussed in the document, which was reviewed by The Wall Street Journal and compiled in late 2008 by Aitan Weinberg, now a senior product manager for interest-based advertising. Along with interviews with more than a dozen current and former employees, the vision statement offers a candid, introspective look at Google's fight to remain at the vanguard of the information economy.

Google: Into the Future

Read excerpts from Google's internal planning document.

Read more at www.wallstreetjournal.com

@GeoffLivingston Mashable article on how non-profits can use @foursquare

I used Foursquare to drive traffic to our VISTA (Volunteers In Service To America) Coffeehouse each day of the National Conference on Volunteering in Service Conference in New York last month. I like the ideas in this article for even more robust and strategic usage of Foursquare for non-profits.

Amplify’d from mashable.com

Foursquare (Foursquare) isn’t just a good place to find cheap Mocha-Frappuccino’s. The social media tool is quickly allowing for new ways to benefit a range of fields, including non-profit organizations.

There have been several articles on how non-profits are using Foursquare, but I wanted to find out how his location-based social network can help non-profits, so I chatted with experts about how non-profits can maximize their Foursquare accounts.

“Non-profits are about awareness, they want to get as many people to understand what they are doing,” Foursquare Co-Founder Naveen Selvaduari said. “Foursquare is a great platform for that, and bringing people together, and make it easier together for them to understand.”


The Standard Stuff


taft image

Having a location-based non-profit will obviously help you get the most out of a Foursquare account. Make sure you claim your location and then create specials that appeal to your audience.

“Location based non-profits have an easier road, since they can offer specials and other incentives on Foursquare,” said Chris Thompson, author of the About Foursquare blog. “In Cincinnati, the Taft Museum of Art uses Foursquare as a loyalty program, offering increasing rewards as guests return again and again. The fifth check-in gets a free dessert, the 10th earns a free membership and the 15th gets a free poster or museum guidebook. It’s a great, easy way for the Taft to increase repeat visits.”

Your account can also help you find and mobilize a base of willing volunteers and donors. “There are also other organizations like hospitals and small advocacy groups who can leverage Foursquare,” said Allyson Kapin, founder of Women Who Tech and editor of Care2’s Frogloop blog. “…Big Love Little Hearts, an organization which helps children in developing countries with heart defects, raised $25K in just 24 hours by getting a donor to contribute $1 when someone checked in or tweeted using the hashtag #100by100. The money raised was enough to pay for 12 heart surgeries.”


Leverage the API


brooklyn image

Perhaps one Foursquare’s greatest assets is its unique, open API. Developers can be deployed to create new ways to check-in, allow data mining and unique application creation to visualize foot-traffic at a location.

“Using our API, anyone can go in create a unique effort,” said Foursquare’s Selvadurai. “Shelley Bernstein from the Brooklyn Museum pulled data from the API to highlight the people that come to the museum and started keeping track of all the mayors. The museum announces the new mayor when it changes. They host special mayor parties, and have turned it into an event, a token ceremony.”

Read more at mashable.com

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